You build the product. We will help you design and implement a product-led strategy rooted in real developer behavior.
How it works
Tell us who your ideal users are
Define your ideal developer profile (Frontend, backend, DevOps, AI/ML, etc.). We recruit matching developers from the community to sign up, activate, and provide real feedback.
Developers test your PLG flow
They go through your website pages, sign-up flow, documentation, sample apps, Github repos, emails, etc. They then share what’s confusing, what they like, and what makes them drop off.
You get actionable insights
Receive a structured developer PLG insights report with recommendations to optimize onboarding and retention.
Why Us?
Built for DevTool and API-first companies
We recruit actual developers who match your ICP
End-to-end testing from homepage to activation
What you get
A clear roadmap for increasing activation and turning free users into paying customers.
Real User Insights
Detailed Onboarding Analysis
Competitor Benchmarking
Drop-Off Point Identification
Messaging & Email Feedback
Actionable Growth Recommendations
Live User Session Recordings
Why this matters
50-60% of developers abandon after sign-up.
We identify what’s stopping them from reaching their first "aha moment" and how to fix it.
Your free-to-paid funnel has leaks
We identify why they disengage before upgrading and provide a clear action plan.
Analytics tools can’t read a developer's minds
We help you understand the emotional and functional blockers preventing conversions.